Explore
Our Thinking
Strategies, frameworks, observations & obsessions.
Sharing to get them off our chest and out into the world.
About an innovator’s goal: Product / Market Fit
Product / Market Fit (or ‘PMF’ for the cool kids) is that ultimate achievement of a product that fits so well with some need or opportunity in the market that sales fly, and growth becomes easy, predictable, profitable, and FAST. It’s what we’re all here to find.
About our perspectives on The Innovation Process
We like to “Innovate in the Open”… but what does that even mean? What are the tools? How do you get it done? What’s wrong with the traditional way of doing things? Can we really just put our ideas out there? Answers to these and more found here!
About inspiration & challenges in Product Design
Designing products that are ripe for success in today’s ridiculously challenging consumer marketplace is, well, hard… but we’ve got some thoughts, frameworks, and approaches that’ll help you wrap your head around what ‘good’ really is, and how to design for it.
About trends, trials & tribulations in Innovation Strategy
The world is a whole new one these days, and so your approach to innovation needs to shift to meet it. Innovate on your innovation strategy and approach! These are some thoughts on the dynamics at play, the challenges you face, and what to do about them.
About the real world Consumer Market Dynamics
Today’s consumer market environment is wildly different than it used to be. It’s hyper complex and seriously competitive. Add to that how it’s controlled by algorithms and driven by social dynamics… yes, even if you sell offline, you need to care about this reality.
