Privacy Policy

1. Who We Are

The organization responsible for the personal information described in this Privacy Policy is:

For purposes of applicable data-protection laws, BackPocket Knowledge Corp. is generally the controller of the personal information covered by this Privacy Policy.

2. Personal Information We Collect

The personal information we collect depends on how you interact with Foster.

Information You Provide Directly

We may collect information that you voluntarily provide, including:

• your name;
• email address;
• company or organization;
• information included in a contact-form submission, email, or other message;
• newsletter subscription and communication preferences;
• scheduling information;
• billing and transaction-related information;
• information provided in connection with a potential or existing business relationship; and
• any other information you choose to provide.

Please do not submit highly sensitive, confidential, proprietary, or legally privileged information through a general contact form unless we have specifically asked you to do so. Submitting information to Foster does not, by itself, create a confidential, fiduciary, advisory, or client relationship.

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect information such as:

• IP address;
• browser type and version;
• device type and operating system;
• language and approximate location;
• referring and exit pages;
• pages viewed and links selected;
• dates, times, and duration of visits;
• interactions with website content;
• advertising identifiers;
• cookie and similar technology identifiers; and
• information about website performance, errors, and usage patterns.

Some of this information may be considered personal information under applicable law, even when it does not directly identify you by name.

Information From Other Sources

For business-development purposes, we may collect professional contact information from sources such as:

• publicly available websites and directories;
• company websites;
• professional networking services, including LinkedIn;
• referrals and mutual contacts;
• conferences, events, and industry organizations;
• business-intelligence or prospecting services; and
• commercially available business-contact databases.

This information may include a person’s name, professional email address, employer, job title, business location, professional interests, and other information relevant to a potential business relationship.

We may combine information received from these sources with information we already hold.

3. How We Use Personal Information

We may use personal information to:

• operate, maintain, secure, and improve our website;
• respond to inquiries and communicate with you;
• evaluate potential projects, partnerships, or business relationships;
• provide our services and manage client relationships;
• schedule meetings and appointments;
• process payments and maintain financial records;
• send newsletters and marketing communications when you have subscribed or where otherwise permitted by law;
• conduct business development and communicate with professional contacts about services that may be relevant to their roles or organizations;
• personalize and measure website content and advertising;
• understand website traffic, visitor behaviour, and campaign performance;
• conduct analytics, research, testing, and service improvement;
• detect, investigate, and prevent fraud, misuse, security incidents, and technical problems;
• comply with legal, regulatory, tax, accounting, and contractual obligations;
• establish, exercise, or defend legal claims;
• enforce our agreements and protect our rights, property, users, and business; and
• complete a financing, reorganization, merger, acquisition, sale, or other business transaction.

We may also use information for another purpose that we explain when the information is collected, or with your consent.

4. Legal Bases for Processing

Where European Union, European Economic Area, or United Kingdom data-protection law applies, we process personal information under one or more of the following legal bases:

Consent

We may rely on your consent when you:

• subscribe to a newsletter;
• accept analytics or advertising cookies;
• request or agree to a particular use of your information; or
• otherwise provide valid consent.

You may withdraw your consent at any time. Withdrawal will not affect processing that occurred before consent was withdrawn.

Contractual Necessity

We may process information when necessary to:

• take steps at your request before entering into a contract;
• provide services under a contract;
• administer a client or supplier relationship; or
• process payments and related transactions.

Legitimate Interests

We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests. These interests may include:

• operating and improving our business and website;
• responding to business inquiries;
• developing client and professional relationships;
• conducting proportionate business-to-business marketing;
• understanding website and campaign performance;
• protecting the security and integrity of our systems; and
• establishing or defending legal rights.

Legal Obligations

We may process information when necessary to comply with applicable laws, regulations, court orders, tax requirements, or other legal obligations.

5. Contact Forms and Direct Communications

When you contact Foster, we use the information you provide to review and respond to your inquiry, communicate with you, evaluate a potential relationship, and maintain appropriate business records.

Submitting a contact form does not automatically subscribe you to our newsletter or general marketing list.

We may follow up regarding the specific inquiry or potential project you contacted us about. We will only send broader newsletter communications when you have opted in or when another lawful basis permits us to do so.

6. Newsletters and Marketing Communications

You may choose to subscribe to newsletters or other marketing communications from Foster. These communications may include:

• studio news;
• articles and perspectives;
• information about our work and services;
• invitations and announcements; and
• other promotional or marketing content.

We may use an email-marketing provider such as Squarespace Email Campaigns, Mailchimp, Klaviyo, or another comparable provider to manage subscriptions and deliver communications.

Marketing emails will include an unsubscribe mechanism. You may unsubscribe at any time by using the link in the email or contacting us at bt@wefosterideas.com.

Unsubscribing from marketing communications will not prevent us from sending non-promotional messages relating to an inquiry, contract, transaction, or existing business relationship.

We may retain limited information about an unsubscribe request to ensure that we respect it in the future.

7. Business Development and Professional Outreach

Foster may use professional contact information to identify and communicate with people who may have a legitimate business interest in our services.

This may involve information obtained from public sources, referrals, LinkedIn, prospecting tools, or commercially available databases.

Our outreach may be based on factors such as a person’s professional role, company, industry, or publicly expressed business interests. We do not intend to use sensitive personal information for prospecting or business-development purposes.

Recipients may ask us to stop contacting them at any time by following any opt-out instructions included in the communication or emailing bt@wefosterideas.com.

We will take reasonable steps to maintain a suppression record so that the person is not unintentionally added back to the same outreach program.

8. Cookies and Similar Technologies

Our website and service providers may use cookies, pixels, tags, local storage, scripts, software development kits, and similar technologies.

These technologies may be used to:

• operate essential website functions;
• remember choices and preferences;
• maintain security and prevent misuse;
• understand website use and performance;
• diagnose errors;
• measure marketing campaigns and conversions;
• create or refine advertising audiences;
• personalize advertising; and
• determine whether visitors later interact with Foster or our advertisements.

Types of Cookies and Technologies

Essential Technologies

These are required for basic website functions, security, network management, accessibility, form operation, payment processing, or the storage of your privacy preferences.

Because they are necessary for the website to operate, these technologies may not always be optional.

Analytics and Performance Technologies

These help us understand how visitors use the website, which pages receive traffic, how visitors navigate, and whether the website is functioning effectively.

We may use services such as:

• Google Analytics 4; and
• Hotjar.

Hotjar may provide aggregated usage information, heatmaps, interaction data, and similar website-experience insights. Depending on our configuration and your consent choices, these tools may collect information about how you interact with website content.

Advertising and Conversion Technologies

These help us measure advertising effectiveness, attribute conversions, understand campaign performance, and, where enabled, deliver or support interest-based advertising.

We may use services such as:

• Google Ads conversion tracking and remarketing;
• LinkedIn Insight Tag; and
• Meta Pixel.

These providers may receive information about your device, browser, website activity, and interactions with our advertisements. They may combine that information with information they already hold, subject to their own privacy policies and your account or device settings.

Media and Content-Delivery Technologies

We may use Cloudinary or similar providers to host, optimize, and deliver images, videos, and other website content. These providers may receive technical information such as IP address, device information, requested content, and delivery or performance data.

Your Cookie Choices

Where required by law, we will request consent before activating non-essential analytics or advertising technologies.

You can use our cookie banner or privacy-preference controls to accept, reject, or manage non-essential technologies. You may also be able to manage cookies through your browser settings.

Disabling certain technologies may affect some website functions or our ability to understand website performance.

Your browser or device may also offer controls relating to tracking, advertising identifiers, or privacy signals. The availability and effect of these controls vary by browser, device, jurisdiction, and service provider.

You can revisit your selections through the cookie-preference control made available on our website, where available.

9. Analytics and Advertising Providers

Information collected through analytics and advertising services may be processed independently by the relevant provider.

These providers may use information for their own purposes, including service improvement, security, measurement, attribution, and advertising, as described in their respective privacy policies.

Our use of advertising technologies may involve disclosing or making available identifiers and website activity to advertising partners. Under certain US state privacy laws, some of these activities may be characterized as “sharing,” “targeted advertising,” or a “sale” even when no money is exchanged for the information.

Foster does not sell personal information in the ordinary sense of exchanging it directly for money.

Where applicable law provides a right to opt out of targeted advertising, sales, or sharing, you may exercise that right through our cookie controls or by contacting us at bt@wefosterideas.com.

10. Scheduling Services

We may use Notion Calendar, Superhuman, or another scheduling provider to allow visitors and business contacts to book meetings.

When you schedule a meeting, the scheduling provider may collect information such as:

• your name;
• email address;
• company;
• selected meeting time;
• time zone;
• meeting notes; and
• other information you choose to provide.

The scheduling provider may process this information on our behalf and in accordance with its own terms and privacy documentation.

11. Payments

We may use Stripe or another payment-service provider to process payments.

Payment information submitted through a payment provider is generally collected and processed directly by that provider. Foster may receive limited transaction information, such as:

• payer name and contact information;
• billing address;
• transaction amount and currency;
• payment status;
• partial payment-method details; and
• transaction identifiers.

We do not intend to directly collect or store complete payment-card numbers through our own systems.

Payment providers may process information for transaction processing, fraud prevention, legal compliance, and other purposes described in their privacy policies.

12. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients.

Service Providers

We may use service providers that assist with:

• website hosting and operation;
• analytics;
• advertising and campaign measurement;
• content delivery;
• email marketing;
• scheduling;
• payment processing;
• cloud storage and collaboration;
• customer relationship management;
• IT support and security;
• accounting, legal, insurance, and professional services; and
• other business operations.

These providers may access personal information only as reasonably necessary to perform their functions, subject to their agreements with us and applicable law.

Advertising and Analytics Partners

Subject to applicable consent requirements and your privacy choices, we may disclose website and device information to analytics and advertising partners, including Google, LinkedIn, Meta, and Hotjar.

Professional Advisers

We may disclose information to lawyers, accountants, insurers, consultants, auditors, and other professional advisers where reasonably necessary.

Business Clients and Partners

Where you interact with us on behalf of an organization, we may share relevant information with that organization or with other parties involved in the applicable project, transaction, or relationship.

Legal and Safety Disclosures

We may disclose information when we reasonably believe it is necessary to:

• comply with applicable law, legal process, or a lawful government request;
• investigate or prevent fraud, security incidents, misuse, or illegal activity;
• enforce an agreement;
• protect the rights, property, safety, or security of Foster or another person; or
• establish, exercise, or defend legal claims.

Business Transactions

Personal information may be disclosed or transferred in connection with a proposed or completed merger, acquisition, financing, restructuring, sale of assets, insolvency proceeding, or other business transaction.

Where appropriate, we will take reasonable steps to require the recipient to use the information consistently with this Privacy Policy and applicable law.

13. International Processing and Transfers

Foster is based in Canada, but we and our service providers may process personal information in other countries, including the United States.

As a result, personal information may be subject to the laws of the jurisdiction in which it is processed and may be accessible to courts, regulators, law-enforcement agencies, or national-security authorities in that jurisdiction where permitted by law.

Where required, we use appropriate measures intended to protect personal information transferred internationally. These measures may include contractual protections, approved transfer mechanisms, assessments of service-provider safeguards, or reliance on another lawful basis for the transfer.

14. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• respond to inquiries;
• manage potential and existing business relationships;
• provide services;
• maintain business, financial, and transaction records;
• administer marketing preferences;
• understand website and campaign performance;
• comply with legal, tax, accounting, insurance, and regulatory requirements;
• resolve disputes; and
• establish, exercise, or defend legal claims.

The applicable retention period depends on factors such as the type and sensitivity of the information, the nature of our relationship with you, our operational needs, applicable limitation periods, and legal requirements.

When information is no longer reasonably required, we may delete it, anonymize it, or securely isolate it until deletion is practicable.

15. Security

We use reasonable administrative, technical, contractual, and organizational measures intended to protect personal information against unauthorized access, collection, use, disclosure, alteration, loss, or destruction.

However, no website, transmission method, storage system, or security measure is completely secure. We cannot guarantee absolute security.

You should use caution when transmitting information online and should not send highly sensitive or confidential information through an unsecured contact form or ordinary email unless specifically requested.

16. Your Privacy Rights

Your rights depend on where you live and which laws apply. Subject to applicable exceptions, identity-verification requirements, and legal limitations, you may have the right to:

• request information about how we collect, use, and disclose your personal information;
• access personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion or erasure;
• withdraw consent;
• object to or restrict certain processing;
• request portability of certain information;
• opt out of direct marketing;
• opt out of targeted advertising or certain disclosures;
• ask us to explain a decision relating to a privacy request;
• appeal our response where applicable; and
• complain to a privacy or data-protection regulator.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

To submit a request, email bt@wefosterideas.com and provide enough information for us to understand and respond to the request.

We may need to verify your identity before completing a request. Depending on applicable law, an authorized agent may submit a request on your behalf, although we may require evidence of the agent’s authority and verification of your identity.

Some information may be exempt from a request, including information that must be retained by law, information protected by legal privilege, information concerning another person, or information required for security, fraud prevention, contracts, or legal claims.

Canada

Individuals in Canada may request access to personal information held by Foster and request correction of information that is inaccurate or incomplete, subject to applicable law.

You may also withdraw consent to future collection, use, or disclosure where processing is based on consent, subject to reasonable notice and legal or contractual restrictions.

You may contact us with questions or concerns about our privacy practices. You may also have the right to make a complaint to the Office of the Privacy Commissioner of Canada or an applicable provincial privacy regulator.

European Economic Area and United Kingdom

Where the EU GDPR or UK GDPR applies, you may have rights to:

• access;
• rectification;
• erasure;
• restriction;
• objection;
• data portability; and
• withdrawal of consent.

You may object to processing based on legitimate interests. You may also object at any time to the use of personal information for direct marketing.

Where we rely on consent, you may withdraw it at any time.

You may lodge a complaint with the data-protection authority in the country where you live or work, or where you believe an infringement occurred. We encourage you to contact us first so we can try to resolve the concern directly.

California and Other US States

Residents of California and certain other US states may have rights regarding access, correction, deletion, portability, targeted advertising, and certain sales or sharing of personal information.

These statutory rights apply only when the relevant law applies to Foster and the particular processing activity.

Foster does not sell personal information in the conventional sense of exchanging personal information for money. Certain advertising and analytics disclosures may nevertheless be treated as a sale, sharing, or targeted advertising under some state laws.

Where an applicable law provides such a right, you may opt out through our cookie-preference controls or by contacting bt@wefosterideas.com.

We do not knowingly use or disclose sensitive personal information for purposes that require a separate right to limit under California law.

17. Automated Decision-Making

We do not currently intend to make decisions that produce legal or similarly significant effects about individuals based solely on automated processing.

Our analytics, advertising, and business-development tools may use automated methods to organize information, measure engagement, create audiences, or identify potentially relevant business contacts. These activities do not, by themselves, determine eligibility for employment, credit, housing, insurance, healthcare, or another similarly significant service.

18. Children’s Privacy

Our website and services are directed toward businesses and adults. They are not intended for children under 16.

We do not knowingly collect personal information from children under 16 through the website. If you believe a child has provided personal information to us, please contact bt@wefosterideas.com so we can review and, where appropriate, delete it.

19. Confidential and Client Information

Our website may display portfolio work, case studies, testimonials, or information about client projects where we have permission or another lawful basis to do so.

Visitors should not submit confidential business information, unreleased concepts, trade secrets, personal health information, financial account credentials, government identification numbers, or other highly sensitive material through a general website form unless Foster has specifically requested it and an appropriate confidentiality arrangement is in place.

Information submitted before a formal client engagement or confidentiality agreement is established may not be treated as confidential unless we have expressly agreed otherwise in writing.

20. Third-Party Websites and Services

Our website may link to websites, platforms, social networks, or services operated by third parties.

We do not control and are not responsible for the privacy, security, content, or practices of those third parties. Their handling of personal information is governed by their own policies and terms.

You should review the relevant third party’s privacy information before providing personal information or using its services.

21. Do Not Track and Privacy Signals

Some browsers offer “Do Not Track” or other privacy signals. There is not yet a universally accepted standard governing how every website must respond to all such signals.

Where applicable law requires us to recognize a legally valid browser-based opt-out signal, we will take reasonable steps to do so. Otherwise, you can manage non-essential website technologies through our cookie controls and your browser or device settings.

22. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

• changes to our website, services, or business practices;
• new service providers or technologies;
• legal or regulatory developments; or
• improvements to how we explain our privacy practices.

The updated version will be posted on this page with a revised effective date. Where required, we will provide additional notice or request renewed consent.

We encourage you to review this Privacy Policy periodically.

23. Contact Us

Questions, concerns, complaints, or privacy requests may be directed to: